Thursday, 3 October 2013

Verizon Leads AT&T in Postpaid Smartphone Subscribers

Verizon leads the market in postpaid smartphone subscribers with AT&T following close behind.

Recent estimates by the Kantar Group, a market research and analytics firm, show that Verizon Communications Inc. (VZ) was leading wireless telecom companies in smartphone sales for the three months ending August 2013. According to Kantar’s estimates, Verizon sold almost 37% of all devices sold in the US market during that period, while its main competitor, AT&T Inc. (T), lost market share.

Changes in market shares of smartphone sales can have major implications for wireless carriers, who are operating in an already saturated market with limited growth options. Smartphones are the largest growth drivers for the wireless industry. Smartphone owners use more data and therefore have higher data ARPUs, which is the fastest growing revenue stream for the industry. Read more

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