Verizon leads
the market in postpaid smartphone subscribers with AT&T following close
behind.
Recent
estimates by the Kantar Group, a market research and analytics firm, show that
Verizon Communications Inc. (VZ) was leading wireless telecom companies in
smartphone sales for the three months ending August 2013. According to Kantar’s
estimates, Verizon sold almost 37% of all devices sold in the US market during
that period, while its main competitor, AT&T Inc. (T), lost market share.
Changes in market shares of smartphone sales can
have major implications for wireless carriers, who are operating in an already
saturated market with limited growth options. Smartphones are the largest
growth drivers for the wireless industry. Smartphone owners use more data and
therefore have higher data ARPUs, which is the fastest growing revenue stream
for the industry. Read
more